General insurance provider Berkeley Alexander has appointed Dave Probert as its director of private clients, to spearhead the launch of its new specialist high net worth (HNW) division.
Mr Probert brings with him over 20 years of experience in building high net worth propositions, sales, marketing, business development, and relationship management. He joins from specialist HNW insurer Sterling where he was an associate director and head of high net worth affinity relationships.
In his new role, Mr Probert will be responsible for leading the development of Berkeley Alexander’s HNW division, working in partnership with managing director Geoff Hall, Berkeley Alexander’s business development and sales teams, and its affinity partners. He will undertake to create and deliver targeted marketing/sales campaigns to promote Berkeley Alexander’s specialist private client products and services and deliver thought-leadership as a high net worth ambassador for the business. In addition, he will be responsible for managing existing relationships, and developing new partnerships with IFA’s, wealth advisers and private client mortgage brokers, as well as key affinity partners.
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