ARAG Legal Services is offering personal lines client insurance to help limit the reputational damage caused by adverse publicity.
The Crisis Containment cover, which the legal and expenses and assistance provider claims is the first of its kind, is targeted at the high and ultra-high net worth markets. It is one of many additional covers available from the ARAG family legal solutions scheme, and can be used if a family member is involved in an event which may result in significant adverse publicity.
Furthermore, the cover provides PR advice from a crisis communications firm, including social media messaging, preparing press statements and representation or preparation for media interviews.
Head of sales at ARAG, Andrew Talbot, commented that adverse publicity is “a very real risk that ultra-high net worth and some high net worth individuals face”.
He added: “In this age of ‘personal brands’ and trial-by-media, access to expert advice could be critical in limiting the damage caused by a bad news story. There are so many examples that show how important reputation is and how difficult it can be to protect.”
ARAG Legal Services provides a range of ‘before-the-event’ and ‘after-the-event’ legal insurance products and services as well as a portfolio of emergency assistance policies. It opened its first London office last year, a decade after its launch.
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